Find the right revenue model for your app
Question 1 of 6
Freemium conversion rate
Most freemium apps convert 2–5% of users to paid. You need significant free user volume for this to work. Plan for 200+ free users per 1 paying customer.
Subscription vs one-time
Subscriptions give you predictable MRR and higher LTV. One-time purchases give you immediate cash but no recurring revenue. Investors strongly prefer subscription models.
App Store cut
Apple and Google take 30% (15% for small businesses under $1M revenue) of all in-app purchases and subscriptions. Price accordingly — a $9.99/month subscription nets you ~$7.
Transaction fees for marketplaces
1–15% platform fee is standard. Too low and you can't cover costs; too high and sellers bypass you. Airbnb charges ~3% host fee + 14% guest fee = 17% total take rate.
We ship production-ready MVPs in 15–21 days at a fixed price. No surprises, no hourly billing.