Project your subscription revenue
% of visitors who create an account
% of signups who become paying customers
% of paying customers who cancel each month
To estimate your breakeven point
Steady-state MRR
$5,000/mo
Annual run rate
$60,000
Steady paying customers
333
New paying / month
20
Customer LTV
$250
Breakeven on build cost
~12 months
Steady-state assumes new customers ≈ churned customers. Early growth will be faster than this equilibrium.
MRR & ARR
Monthly Recurring Revenue is your predictable subscription income per month; ARR is simply MRR × 12. They're the backbone metrics every SaaS and subscription app tracks.
Steady-state customers
The number of paying customers you stabilize at when new signups balance out churn (new customers ÷ churn rate). It's the ceiling your current funnel supports.
Customer LTV
Average revenue a customer pays over their lifetime: price ÷ churn rate. Lower churn dramatically increases LTV — retention is leverage.
Breakeven on build cost
How many months of new revenue it takes to pay back what you spent building the app. Useful for deciding how much to invest in v1.
You've got the numbers — now ship the features that move them. We help founders scale their app or SaaS with new features, performance, and growth experiments. No bloated retainers, just fast execution.