See what Apple & Google really take
Apple takes 15% — you keep
$8 per unit
Store fee / unit
$1
Monthly gross
$9,990
Monthly fees paid
−$1,499
Monthly net revenue
$8,492
Annual net revenue
$101,898
Standard commission is 30%; it drops to 15% under the Small Business Program (under $1M/year) or after a subscriber's first year. Excludes payment-processing nuances and external purchase options.
The 30% standard commission
Apple and Google take 30% of most in-app purchases and first-year subscriptions sold through their billing. That's the default rate unless you qualify for a reduction.
Small Business Program (15%)
If you earned under $1M in the prior year, both Apple and Google charge 15% instead of 30%. Most indie and early-stage apps qualify — enroll to keep more revenue.
Year-two subscription rate
For auto-renewing subscriptions, the commission drops from 30% to 15% after a subscriber has paid for 12 consecutive months — rewarding retention.
What this excludes
Currency conversion, taxes, payment-processing edge cases, and newer external-purchase options (which carry their own reduced fees) aren't modeled here.
You've got the numbers — now ship the features that move them. We help founders scale their app or SaaS with new features, performance, and growth experiments. No bloated retainers, just fast execution.