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Pricing Page Analyzer

Score your pricing page and find conversion leaks

Most SaaS pricing pages leak conversions — missing social proof, wrong tier structure, no annual toggle, no risk reversal. Score your page against proven conversion principles and get a prioritized fix list.

Describe your current pricing page

What's on your pricing page?

Revenue projections

$
%
%

Pricing page score

D

46/100

MRR potential

$870/mo

at 3% conversion

✅ What's working

  • • 3-tier pricing is the optimal structure (Starter / Pro / Business)
  • • Annual/monthly toggle is best — captures both budget types and improves LTV
  • • Clear CTA buttons present
  • • Free tier drives top-of-funnel adoption

🔧 Priority improvements

  • • Add a visible '2 months free' or '20% off' label on annual — it's the primary reason to toggle
  • • Add a 'Most popular' badge — it increases conversion to that tier by 20–40%
  • • Add a FAQ section below pricing — especially for 'Can I cancel?', 'What's included?', 'Do you offer refunds?'
  • • Add a feature comparison table — it reduces support tickets and helps users self-qualify
  • • Add a 14 or 30-day money-back guarantee — it's the single highest-impact conversion lever on a pricing page
  • • Add an 'Enterprise' row or card with 'Contact us' — it signals maturity and captures high-value deals
  • • Add 1–3 short testimonials or customer logos near the pricing cards

The Goldilocks effect

When you have 3 tiers, most users choose the middle one — they want "not the cheapest" but don't need "the most expensive." Price your middle tier where you want most customers.

Money-back guarantee impact

A 30-day money-back guarantee typically increases conversion by 10–30%. The cancellation rate is usually under 5% — so it's almost always worth it.

Annual billing math

Annual plans improve cash flow and reduce churn. A 20% discount (2 months free) is the sweet spot. If your monthly churn is 5%, annual customers have effectively 0% annual churn.

'Most popular' anchor

The "most popular" badge is a social proof signal that guides uncertain users. Point it at your highest-margin or target tier. It increases conversion to that tier by 20–40%.

Ready for the next level?

You've got the numbers — now ship the features that move them. We help founders scale their app or SaaS with new features, performance, and growth experiments. No bloated retainers, just fast execution.

Let's talk about scaling →

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