Model your MRR across flat, per-seat, or freemium pricing
Plan distribution
MRR
$5,000
ARR
$60,000
Blended ARPU
$50/mo
✅ Healthy ARPU for a self-serve SaaS. Ensure churn stays below 5%/month to sustain growth.
MRR (Monthly Recurring Revenue)
Total contracted monthly revenue from all paying customers. The north-star metric for any subscription business.
Blended ARPU
Total MRR ÷ total customers. The average revenue you collect per customer per month across all plan tiers.
Freemium conversion rate
Industry benchmark: 2–5% of free users convert to paid. Dropbox achieved 4%, Slack is under 30% (B2B, different dynamics). B2C is typically lower.
We ship production-ready MVPs in 15–21 days at a fixed price. No surprises, no hourly billing.