Honest cost breakdown for building a fitness app — from a minimal MVP to a full-featured platform. No agency fluff, just real numbers.
MVP cost
$3,460
Full platform
up to $35,000
MVP timeline
2–4 weeks
Our delivery
21 days
Typical agency rates. Freelancers may be cheaper upfront but rarely stay within budget.
| Feature | Low | High |
|---|---|---|
| Auth + user profiles | $300 | $1,200 |
| Workout library + video player | $800 | $4,000 |
| Progress tracking | $500 | $2,500 |
| Subscriptions (RevenueCat) | $500 | $2,000 |
| Push notifications + reminders | $300 | $1,000 |
| Coach / trainer module | $500 | $2,500 |
| Video CDN setup (Mux) | $300 | $800 |
| Total range | $3,200 | $14,000 |
Our fixed-price MVP bundles all core features for $3,460 — no hourly surprises.
| Option | Cost | Timeline | Risk |
|---|---|---|---|
| Agency (fixed price)← Us | $3,460 – $35,000 | 3–8 weeks | Low |
| Freelancer (hourly) | $4,152 – $52,500 | 2–6 months | High |
| No-code (Bubble / Webflow) | $1,384 – $4,152 | 2–6 weeks | Medium (lock-in) |
| In-house team | $175,000+/year | 6–18 months | Very high |
React Native / Expo
iOS and Android apps
Supabase
User data and workout database
RevenueCat
Subscriptions and in-app purchases
Mux / Cloudflare Stream
Video hosting and streaming
Book a free 30-min call. We'll scope your MVP and give you an exact price before you commit to anything.
A basic fitness app MVP (workouts, progress tracking, subscriptions) costs $8,000–$25,000 with an agency. Apps with live classes, AI coaching, or wearable integration cost $40,000–$100,000+.
iOS first — fitness app users skew iPhone, spend more on subscriptions, and Apple's App Store has higher fitness monetization rates. Add Android in v2 once you have traction.
The standard model is freemium → subscription ($9.99–$19.99/month). Free users get basic workouts; premium unlocks full library, custom plans, and coach access. Annual plans at 2 months free improve LTV significantly.