Wireframe
A wireframe is a low-fidelity visual blueprint of an app's layout, structure, and user flow — showing where elements go without colors, fonts, or final design details.
In depth
Wireframes answer: what screens exist, what's on each screen, and how users navigate between them. They deliberately exclude visual design to focus on structure and logic.
Wireframe fidelity levels: - Low-fi: pen and paper or Balsamiq — boxes and labels, 30 minutes per flow - Mid-fi: Figma wireframes — clickable prototypes, 2–4 hours per flow - High-fi: full visual design — colors, typography, real content
Why wireframe before code: - Catches UX problems when they're free to fix (not after $10K of dev) - Aligns founders and developers on scope before building - Enables user testing before any code is written
We wireframe every MVP in Week 1. Founders approve flows before development starts — this is how we ship in 21 days without rework.
Real example
Before building a marketplace, founders wireframe the listing creation flow and test it with 5 sellers on paper.
Tools & calculators
Related terms
MVP (Minimum Viable Product)
A Minimum Viable Product (MVP) is the simplest version of a product that can be released to early users to validate core assumptions, gather feedback, and begin learning — with the minimum amount of effort and cost.
PRD (Product Requirements Document)
A Product Requirements Document (PRD) is a document that describes what a product or feature should do — the problem it solves, who it's for, and what functionality it needs — before development begins.
User Story
A user story is a short, structured description of a software feature from the perspective of the end user, explaining who wants it, what they want, and why.
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